PHOENIX – June 15, 2015 – BuzzTheory Strategies, a marketing consulting company specializing in the channel, announced that its senior partner, Khali Henderson, has been named to Co-Chair of the PR Committee for Women in the Channel (WiC), a non-profit committed to connecting and promoting female leaders in telecom and IT channels.
Henderson joins the current PR Committee chair, Bita Milanian, senior vice president of marketing communications for GENBAND, in building a proactive PR Committee by recruiting volunteers from WiC’s membership and establishing consistent communications through e-mail, social media and earned media to support WiC’s mission and programs.
“As one of the early supporters of Women in the Channel, I am excited to be asked to help the organization build on the incredible momentum of the last five years to attract more like-minded individuals and to help empower more women to advance in their tech channel careers,” said Henderson.
Henderson has more than 25 years of marketing, communications and content development experience in the technology industry. Well known for her leadership at Channel Partners, the telecom and IT industry’s leading channel media and events brand, Henderson is one of the country’s foremost experts on channel strategy and marketing. She also has developed and managed marketing and public relations programs for a range of technology companies and trade associations. At BuzzTheory, she heads up business development and serves as the chief content officer. Khali also is on the board of The Telecom Channel Association.
About BuzzTheory Strategies
BuzzTheory Strategies is a marketing and communications consulting firm helping companies across the technology value chain create and monetize relationships with prospects, customers, media, influencers, investors, strategic alliances and channel partners. We mesh modern digital marketing with old school work ethic – and personal connections to business and media leaders earned over decades of successful collaboration – to deliver high-value results. We represent innovators at the forefront of communications, applications, cloud computing, 3D-printing, Internet of Things, security, managed IT and disruptive technologies yet to emerge. We believe in and thrive on giving voice to technology innovators who unleash creativity, empower people, bridge divides, improve lives, redefine markets and drive economic growth. For more information, visit www.buzztheorystrategies.com
About Women in the Channel (WiC)
Established in 2010, Women in the Channel is a grassroots organization made up of women who are in leadership, ownership and revenue generating roles in the alternate sales channel sector of the telecommunications industry. Month after month, these women are responsible for generating sales for their companies and creating wealth for their families. WiC members are wives and mothers and sisters, and a high percentage of us are the main breadwinners in our families. WiC brings together this group because in an industry that is growing, expanding and changing the number of women at such levels is not matching that growth. To learn more and to become a member, please visit www.womeninthechannel.com